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Bill McBride
Petra/Fitlife

As President & COO of Club One and recently appointed Chairman of the IHRSA Board of Directors, Bill will provide insight from his experience and perspective on what's trending in the industry today and where we're headed.

Location: Seventh Mountain Resort, 18575 SW Century Drive, Bend, OR 97702 • CONTACT: JOHN MICKELSON, 877-888-6655
CLICK HERE TO REGISTER

Explore innovation and new technologies in social and new media for optimization of your overall marketing plan. This session will take you through a case study approach to developing and executing your Social/New Media Strategy.

• Leveraging your communications to members & prospects with social and new media platforms
• Utilizing existing technology to gain member loyalty, build affinity and obtain new members through referrals, online testimonial and word of mouth (clicks).
• Developing and identifying your advocates through social sites and leveraging that knowledge
• Bringing everything you’re doing together into a comprehensive marketing approach
• Aligning your initiatives into a consistent, coherent brand position with a unified strategy

Location: Seventh Mountain Resort, 18575 SW Century Drive, Bend, OR 97702 • CONTACT: JOHN MICKELSON, 877-888-6655
CLICK HERE TO REGISTER

Explore innovation and new technologies in social and new media for optimization of your overall marketing plan. This session will take you through a case study approach to developing and executing your Social/New Media Strategy.

• Leveraging your communications to members & prospects with social and new media platforms
• Utilizing existing technology to gain member loyalty, build affinity and obtain new members through referrals, online testimonial and word of mouth (clicks).
• Developing and identifying your advocates through social sites and leveraging that knowledge
• Bringing everything you’re doing together into a comprehensive marketing approach
• Aligning your initiatives into a consistent, coherent brand position with a unified strategy

Location: Seventh Mountain Resort, 18575 SW Century Drive, Bend, OR 97702 • CONTACT: JOHN MICKELSON, 877-888-6655
CLICK HERE TO REGISTER


FOR BILL MCBRIDE'S FULL BIOGRAPHY, CLICK HERE >>